Innovation & Niche Marketing: How Subaru Breaks Through the Clutter

It’s no secret that marketing and advertising tactics of automotive companies are some of the noisiest, most clamorous of any industry. It’s actually difficult for customers to weed through these brand communications in an effort to find the vehicle they desire. As a niche marketer of all-wheel drive vehicles, Subaru has learned to not only stand out in the crowd, but create credible and authentic relationships with its customers that lead to some of the highest customer loyalty rates in the business. In your life - not in your face – is how some describe the Subaru niche marketing strategy. Hear how the use of market segmentation based on lifestyle preferences has lead to the successful proliferation of this name brand.

About the Speaker
As Regional Vice President of the Great Lakes Region of Subaru of America, Inc., Mike Hafertepe oversees company’s sales and marketing development efforts in the Great Lakes Region. He was formerly Director of Field and Distributor Operations where he supervised SOA’s added security, field and distributor operations, business management and retail environment. Hafertepe joined the SOA team in 2000 where he served as Regional Sales Manager for the Mid-America Region. Prior to joining SOA, Hafertepe spent 14 years with Nissan Motor Corp. where he had management experience with sales, marketing, distribution, field operations and dealer operations.

Excellence in Marketing Awards Winners
In addition, the American Marketing Association’s Excellence in Marketing Award Winners will be announced! This is a must-attend event of the season!

Who Should Attend
Marketing and research decision makers and C-level executives, senior level marketing and market research executives; agency representatives, brand managers, marketing communications management; multichannel, direct marketing, Internet and interactive marketing management; marketing strategists and consultants.

WHEN: Thursday, May 15, 2008, 11:30 am-1:00pm

WHERE: Crowne Plaza, 10499 Innovation Drive, Wauwatosa, WI 53226
(Come and see the area's newest hotel!)

PARKING: Free

FEES: Member $25; Non-Member $45; Student $20

We require at least 24 hours' advance cancellation notice to receive a refund. Late cancellations will be required to make payment in full for the event. Registration deadline is Sunday, May 11, 2008. Register now or call (414) 353-4451.