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ARC Menu for Software-Mediated Marketing

arc: areas: ecommerce

Related content area: direct marketing
AMA Academic Special Interest Group: Technology and Innovation
Syllabi: Undergraduate, Graduate, Executive
Archived AMA Webcasts on Internet Marketing - AMA Members Only.
Cases from the Telecommunications Industry
Textbooks: Some E-Marketing and E-Commerce Books
AMA MarketingPower Best Practice Articles: Internet Marketing Basics
DOC SIG: E-Commerce Links (scroll down about 1/2 of the page)
Other Organization: Technology and Innovation Management SIG of the AoM
Trade Publications: E-Marketing and E-Advertising
Theories:
- Flow
- Technology Acceptance Model
Bibliography: eMarketing Citation Lists
p2p: Peer-to-Peer Resources by Sandeep Krishnamurthy
University Centers
- Center for Research in Electronic Commerce (Texas)
- eCommerce Institute (Georgia State)
- Research Institute for Telecommunications and Information Marketing (Rhode Island)
- Sloan Center for Internet Retailing/eLab (Vanderbilt)
Academic Journals:
Journal Rankings: E-Commerce Outlets
Articles from the Marketing Educator Quarterly:
- Electronic Marketing Training Camp, Marketing Educator, Fall '01 - AMA Members Only.
- Faculty Consortium on Ecommerce, Marketing Educator, Sum '01 - AMA Members Only.
Ar tHouse: Th ePoem

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